Acquisition project | Buddymoon

Buddymoon is an exclusive group trip for the new-age solo traveler who desires fulfilling travel experiences with like-minded people and immersive learning pursuits. Every Buddymoon is curated to include hyperlocal learning sessions over a few days with all the meals and accommodation needs covered.

Buddymoon experiences are priced at INR 20,000 - 24000 for 3 days (domestic trips)

​

ICP Prioritization Framework

​

We gather that Atul, Khushi, and David need to be prioritized (in that particular order)

Key Insights from Atuls, Khushis, and Davids reveal that:

​

​

​

How is Buddymoon positioned to help?

​
Core Pitch
Connect with like-minded people over the weekend on an all-inclusive trip to Goa to learn bartending.

Pitch for Atul

• "It will be too late if you wait for plans to align, your future friends are waiting at Buddymoon Goa"​
• "Spend this weekend making fires and bonding by the waterfall with the brothers and sisters of the jungle"

Pitch for Khushi

• "Curated community experiences with 11 solo travelers to indulge in the art of mixology"​
• "Curated community experiences with 11 solo explorers to learn the ways of the jungle"

​

Pitch for David

• "The challenge of mixology meets a curated community, all in the mesmerizing backdrop of Goa"​
• "Learn survival with Army generals in the dense jungles of Kodaikanal"

Acquisition Channels

1. Connect with travel influencers and offer them a free trip to get a few people from their community to try the product at a discounted rate. They would also help us create content on the trip that can be used for promotions
2. Talk to friends and acquaintances similar to the ICP and get them excited to try the product.
3. Tapping into existing hobby communities related to the theme and persuading them to try out an immersive program
4. Incentivize people v

​

​

​

​