Acquisition project | Buddymoon

Buddymoon Experience by Travelxp

Buddymoon is an exclusive group trip for the new-age solo traveler who desires fulfilling travel experiences with like-minded people and immersive learning pursuits. Every Buddymoon is curated to include hyperlocal learning sessions over a few days with all the meals and accommodation needs covered.

Buddymoon experiences are priced at INR 20,000 - 24000 for 3 days (domestic trips)

ICP Prioritization Framework

ICP prioritization.png

We gather that Atul, Khushi, and David need to be prioritized (in that particular order)

Key Insights from Atuls, Khushis, and Davids reveal that:

Atul struggles to take breaks since getting long leaves on short notice is difficult and schedule clashes with friends even when leaves are approved.

David finds it difficult to meet people who geek out about the various hobbies he pursues thus making the process of learning a bit lonely

Atul feels that his preferential activities/places are put up for a vote when he travels with a group of friends and they're usually not catered to.

Khushi struggles with getting permission from family due to safety concerns and doesn't always want to travel with the same group of friends.

How is Buddymoon positioned to help?

Getting long leaves is difficult	All Buddymoon experiences are shorter trips from Friday to Sunday✅
Struggle to get leaves on desired dates	Buddymoon has multiple iterations of the same trip once/twice a month throughout the year✅
Finding your tribe is hard	All Buddymoon experiences are curated to maximize immersive learning experiences that do not interest casual travelers✅

Core Pitch
Connect with like-minded people over the weekend on an all-inclusive trip to Goa to learn bartending.

Pitch for Atul

"It will be too late if you wait for plans to align, your future friends are waiting at Buddymoon Goa"
"Spend this weekend making fires and bonding by the waterfall with the brothers and sisters of the jungle"

Pitch for Khushi

"Curated community experiences with 11 solo travelers to indulge in the art of mixology"
"Curated community experiences with 11 solo explorers to learn the ways of the jungle"

Pitch for David

"The challenge of mixology meets a curated community, all in the mesmerizing backdrop of Goa"
"Learn survival with Army generals in the dense jungles of Kodaikanal"

Acquisition Channels

Connect with travel influencers and offer them a free trip to get a few people from their community to try the product at a discounted rate. They would also help us create content on the trip that can be used for promotions
Talk to friends and acquaintances similar to the ICP and get them excited to try the product.
Tapping into existing hobby communities related to the theme and persuading them to try out an immersive program
Incentivize people v